Our Practice
H&H’s branding practice is built on three insights about why brands matter and how they should be managed:
- Brands are a critical driver of economic performance. What’s more, the specific contribution a brand makes to shareholder value, what’s call brand value creation, can be measured and systematically managed.
- Increasingly, the most powerful brands deliver more than just a product or even an image; they deliver a coherent customer experience. Winning companies are developing “experience” brands in a broad range of industries, including retailing, telecommunications, and financial services.
- When the experience is the brand, brand management touches nearly every aspect of the company. A company must develop a carefully coordinated approach to make sure its operations are aligned with its brand promise. We call this approach total brand management.
What We Do
We are dedicated to ensuring that our clients are the ones creating the future. H&H helps its clients ask the tough questions that enable them to generate promising new ideas.
Our work covers the major forces driving businesses today and we help our clients in: –
- Branding
- Customer Experience